Marketing and promotions required a huge load of budget although you can manage doing the same with in low costs by approaching things a little creatively. You can reach out to your targeted audience via promotional items that requires zero or low costs. For instance, a few complimentary custom embroidered badges can be a great help to connect you with your clients. These can be bought in bulk quantity for cheap price and can be given as a souvenir or as a complimentary item with every purchase. Small gestures like these helps clients connect with the brand a little more in comparison to mass advertisements.